Friday, August 14, 2009

Mobiles Micromax Launches Dual-GSM Mobile Chatting Phone


Micromax has launched EzPad Q3 – the dual-GSM mobile chatting phone. Micromax EzPad Q3, Qwerty keypad handset, comes pre-installed with Nimbuzz social messenger.
Micromax has signed a distribution deal with Nimbuzz, the multi-community mobile social messaging, (geo) presence and VoIP provider.

Along with supporting mobile chats the EzPad Q3 -Dual Sim, Dual Standby handset is loaded with other features such as multi format music player, 1.3 MP camera, FM radio, expandable memory upto 2 GB, etc. The EzPad Q3 handset is available across all the mobile stores across the country.

Rahul Sharma, COO, Micromax Informatics Ltd, said, “We have been developing products that are a fine mix of new technology, superior features and high quality and which are available to our discerning customers at a very pocket-friendly price. We are sure that EzPad Q3 will bring about a paradigm shift in the way the youth communicates. Going with the preferences of the youth, EzPad Q3 has been designed to provide chat as an alternative to SMSing. The Qwerty keypad, which enables easy chat, will be liked by the gadget friendly youngsters.”

“Our partnership with Nimbuzz and their innovative multi-community mobile social messaging service fits perfectly with our mobile phone market strategy in India,” added Sharma.

Talking about the partnership, Vikas Saxena, country head, Nimbuzz India, said, “We welcome all 3 million Micromax customers to Nimbuzz! Growing nearly 1 million new registered users a month, our software enriches the value chain of the mobile ecosystem. Users, who are looking for a device that fits their lifestyle, operators, looking for new APRU magnets, and handset manufacturers looking for a value add to differentiate, all profit from Nimbuzz's mass market solution.”

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